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How to Choose the Right Title for Your Product

5 mins read. Published on 19 Oct 22, Updated on 14 Mar 23.
How to Choose the Right Title for Your Product
Ever wondered what makes a great product title for your eCommerce store? In this article, we'll walk you through the key aspects to look at when choosing your product title.

Table of contents

Choosing a catchy, relevant and accurate title for your product

When it comes to titling your product, there are a few things you need to keep in mind. The title needs to be catchy so that potential customers will be drawn to it; relevant, so that they know what the product is about; and accurate, so that customers know what they're getting themselves into.

One way to come up with a catchy title is to think about how you can pique the customer's interest. For example, if you're selling a new type of shampoo, you might want to call it "The Ultimate Shampoo for Healthy Hair". This title is both catchy and relevant, as it tells the customer what the product is and what they can expect from it.

Another thing to consider when writing good-quality product titles is how long the title will be. If you have a long title, your target audience may not bother reading it all the way through. In this case, you might want to shorten the title or use a subtitle.

Finally, make sure that the title is accurate and reflects the true nature of your product. Don't use misleading titles or ones that are too vague. Customers will be disappointed if they purchase a product based on a misleading title. It's best, to be honest, and upfront about what your product is all about.

By following these tips, you can create an accurate and attention-grabbing title for your product!

The benefits of a great title for your product

When it comes to your product, having a great title is essential. A catchy, relevant and accurate title will draw in potential customers and help you sell your product. Here are some of the benefits of a great title for your product!

It helps you stand out from the competition

If you have a boring or irrelevant title, it's going to be tough to stand out from the competition. With so many products on the market, it's important to have a title that grabs attention and makes people want to learn more.

It makes your product more memorable

A good title will help people remember your product long after they've seen it. It's important to create a title that is both catchy and easy to remember so that people can refer to it later on.

It improves your search engine ranking

A good title is also important for your search engine ranking. When people are looking for a specific product, they'll use keywords to search for it online. If your title is relevant to those keywords, you'll be more likely to show up in the search results and product listings.

Tips for creating a title that sells

Your product title is one of the most important pieces of information that potential customers will see, so it's important to make sure it's catchy, relevant and accurate. Here are a few tips on how to choose the right title for your product:

1. Keep it short and sweet- A title that is too long or wordy will lose the attention of potential customers. Keep your title short, sweet, and to the point.

2. Use keywords- Include your main keywords in your title to help potential customers find your product more easily. Make sure the keywords you are using are highly searched and not too competitive. You can check relevant keywords with tools like SemRush or Ahrefs. Once you have studied the competitiveness and volume of a certain keyword on external engines, you will have a chance to appear in the search results and have better visibility. This generally brings valuable results in the long run. Beware of keyword stuffing. This will negatively impact your ranking if search engines think you are trying to shortcut your way to high rankings.

3. Be relevant- Having relevant information in your title is critical. A title with irrelevant information will confuse potential buyers and they are likely to move on to something else. Make sure you have a descriptive product title and you have a chance to appear in Google's product listings.

4. Make it accurate- Your title should accurately describe what your product is. An inaccurate title will mislead potential customers and reflect poorly on your brand. Make sure you have sufficient information.

5. Be creative- A creative and catchy title will help your product stand out from the competition. Think outside the box to come up with a title that is unique and memorable when you are creating product titles.

6. Avoid punctuation - One of the best practices is to avoid punctuation on your product title for search engines such as Google.

7. Capitalise the first letter - Another good practice is to capitalise the first letter of each word in a title-casing format. All of the words in the title should be capitalised (for example Organic Natural Deodorant). This is proven to increase conversion rates and gives a good first impression.

8. Mention brand names - If the brand is well known and highly searched for, make sure you include the brand name in your product titles (for example Nike White Shoes).

9. Do not include promotional phrases - Avoid adding discounts in the product title as it will be displayed on the product pages. Also, avoid using them in your product descriptions as it is not relevant to your target audience (for example "50% Off", "Free Shipping", and "Buy 1 Get 1" are considered promotional phrases).

10. Avoid special characters - If you are using inches, for example, display 10 inches instead of 10".

11. Avoid adding the quantity - The quantity is a metric that is usually displayed on your product page. If you're adding the quantity in the product listing, it may confuse your target audience. For example, avoid having a product listing like "3 Soap Bars". Instead, write "Soap Bar Bundle".

12. Avoid adding the product category - Adding the product category to your title can negatively impact your ranking as Google might see this attempt as keyword stuffing. Nevertheless, you can add the correct category in the title if it's relevant (For example, Bamboo Socks).

Examples of great titles that made an impact

We have laid out a few examples to show you how the titles can impact your sales. After A/B testing a few different titles, we found out that these examples have a very different amount of sales, and we think this is mainly linked to the titles used.

Great product titles

Organic Natural Deodorant (the old title was Ultimate Deodorant Stick for Men)

A/B test result: +78% in sales

This title is great as it ticks the following boxes:

  • The keywords included are highly searched and can be shown to people when they search "organic deodorant", "natural deodorant", "organic natural deodorant", and many other highly searched terms.

  • The product title is accurate with the product

  • The product title is relevant to the buyer

  • The product title is short

Drops Cotton Light

This title works well too as it ticks the following boxes:

The keywords included are highly searched. DROPS is a well-known brand for high-quality yarn products. Adding the brand name for well-known brands is a good practice.

  • The product title is accurate with the product

  • The product title is relevant to the buyer

  • The product title is short

Bad product title

King & Queen Box 2 Personalised Wooden Keepsake Box In Pink And Blue By Babba Box

This product title is not optimised because of the following reasons:

  • The title is too long. It is difficult to know what this item is about at the first glance

  • The title is not relevant to the buyer

  • The brand "Babba Box" is not highly searched, so not relevant to be included in the title


When it comes to product titles, there are a few things to keep in mind in order to optimize them for SEO. Firstly, make sure your title accurately reflects the content of your page. Secondly, make sure it is catchy and attention-grabbing so that potential customers will be more likely to click through. And finally, make sure it is keyword-rich so that it will help your page rank higher in SERPs. By following these tips, you can optimize your product titles for better SEO and increased traffic and visibility. 

If you'd like us to help you with your product titles, become a The Good Boutique seller today. 

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