The Future of Shopping is Sustainable

The Good Boutique is your destination for chic and ethical shopping. Discover a curated selection of purpose-driven brands, handpicked for their commitment to sustainability and social responsibility.

Do Good, Shop Better

Shopping needn't make a negative footprint. We envision a world where people can shop without harming people or the planet. We believe in a circular economy, where products are made to last and waste is eliminated. The brands we work with support support this vision, and together, we can make sustainable shopping the new norm.

Brands That Care

Our mission is to elevate the shopping experience by connecting ethical and sustainable brands with conscientious consumers. We're building a community of shoppers who care about making a difference.

We Do Guilt-Free Shopping

We've done the research, so you don't have to. We have scoured the UK and France to find brands that make the world a better place. We identify brands that create unique and high-quality products made the right way for people, animals, and the planet. We work with over 70 hand-picked partners which have made our criteria for things such as being eco-friendly, fair trade sustainable, and ethical.

Bringing The Most Ethical Brands to One Place

Before partnering with a brand, we make sure they meet our rigorous standards for sustainability, ethics, and quality. We only work with brands that we would want to wear, use, and recommend to our friends and family.

Our due diligence focuses on the following criteria:

Reduced Plastic
Organic
Fair Trade
Low carbon footprint
Quality of soil
Living wage
Cooperative
Local produce
Cruelty-free
Eco-friendly shipping
Recycles
About us The Good Boutique

Sustainable Shopping for a Better World

The Good Boutique is more than a shopping platform, we're an ecosystem that encourages sustainable living and shopping. We strive to make sustainable and ethical shopping more accessible so that together, we can make a positive impact.

Our values are at the core of everything we do. They guide our actions and decision-making so that we can continue working towards our mission of making sustainable shopping the new norm.

We are:

Sustainable - We believe in a circular economy where products are made to last and waste is eliminated. We aim to support brands that support this vision.

Ethical - We only work with brands that meet our high standards for sustainability, ethics, and quality.

Accessible - We want to make sustainable shopping more accessible to everyone.

Community-Oriented - We're building a community of shoppers who care about making a difference.

Brothers on a Mission

The Good Boutique was founded by brothers Boris and Isaac in 2021. As students, we moved around a lot. It struck us that every time we moved, we would leave behind a bunch of stuff that we didn't need or want anymore. And every time we started anew, we would have to buy all new stuff.

We have also always been conscious of the amount of waste consumerism creates. We felt there had to be a better way to shop. A way that was more sustainable and ethical. And so, The Good Boutique was born.

The Good Boutique is an online destination making it easy and convenient for people to shop for brands that align with their values.

Our goal is to make sustainable shopping the new norm. And with your help, we know we can do it.

Welcome to The Good Boutique.

Boris & Isaac, Co-Founders

Meet the Team

Profie picture Boris
Boris Kwemo
Founder & CEO/CTO
Profie picture Isaac
Isaac Kwemo
Co-Founder & Partner
Katie Roughan
Katie Roughan
Digital Marketing Specialist