Overview of the fashion industry's commitment to sustainability
Sustainable living is becoming more and more important for consumers. The fashion industry is increasingly recognizing the importance of sustainability in its operations and has made significant strides in reducing its carbon footprint. According to the Sustainable Apparel Coalition, over 60 per cent of fashion companies have committed to reducing their environmental impacts through initiatives such as using sustainable materials, reducing water and energy consumption, and improving waste management.
Furthermore, more than half of major fashion retailers are now offering products made with eco-friendly and natural fabrics. This includes big names such as Gap, H&M, Zara and Levi's who have all pledged to use at least 50 per cent sustainable materials by 2020. They have also committed to investing in technologies that reduce water usage and increase energy efficiency, helping them achieve even greater sustainability goals.
Sustainability isn't just about being kinder to the environment though; it also helps businesses reduce costs by cutting down on waste materials and increasing resource efficiency. Companies that invest in sustainable fabrics can save up to 10 per cent on their production costs compared to traditional materials like conventional cotton or polyester. Additionally, sustainable clothing materials use fewer harmful chemicals during production which results in a healthier product for consumers; something that is becoming increasingly important for shoppers who are leaning towards sustainable fashion and are looking for safe products free from harmful toxins.
Finally, sustainable fashion is great for the global economy; these sustainable clothing materials stimulate local economies by creating jobs through the growing number of eco-friendly textile mills popping up across the world. This shift towards sustainability has created thousands of new job opportunities and provided vital support to communities which are often disadvantaged as a result of traditional manufacturing processes.