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The Good Boutique Product Update – October 2022

3 mins read. Published on 31 Oct 22, Updated on 14 Mar 23.
The Good Boutique Product Update – October 2022
Find out our latest changes and new features in October 2022.

Table of contents

October 2022 has been a very busy month for us. We've released our biggest update so far, with many significant changes including pricing changes, international shipping, multiple currencies and SEO boost feature. We're eager to share all of our latest changes with you.

International shipping

We now give the possibility to customers around the world to purchase on The Good Boutique. Depending on your e-commerce platform, you will see a newly added block allowing to specify what countries you are currently shipping to.


This screen now appears when the customers wants to see the products available for shipping in their country

We've now enabled shipping and display our products in the following countries/regions:

  • United Kingdom
  • EU/EEA
  • United States
  • Canada
  • Mexico
  • Australia
  • New Zealand


Configuration for WooCommerce brands

There is no need to specify the shipping countries, we read these values from the shipping locations you have set up in your WooCommerce store.

Configuration for Shopify & internal brands

Please tick select the countries/regions you are currently shipping your products to in your seller portal.


Please tick select the countries/regions you are currently shipping your products to in your seller portal.

Multiple currencies

Another major change we've gone through is the incorporation of multiple currencies. All products now have three currencies enabled:

  • GBP
  • EUR
  • USD
Each customer will be free to change the displayed currency at any point in time. The default currency displayed will be based on the customers IP address location. If the customer's current country primary currency is not in this list, we default it to GBP.

Videos in product page

Shopping habits are changing. Customers are looking for more and more interactive content. This is why we've decided to incorporate demo videos inside the product page. We support the following video formats: 

  • Instagram Reels
  • Youtube
  • Vimeo
  • TikTok


Screenshot of a video displayed on the Lemongrass natural deodorant page

Additional filtering options

In addition to the previous filters, customers can now filter on the following attributes:

  • Colour
  • Size
  • Age group
  • Brand
  • Category

Screenshot of filtering options available on category pages.

Improved search engine

We've improved our search engine algorithm to take into account complex searches such as "Blue Socks" or gender-related searches. This significantly improved conversions.



Screenshot of search query for "Blue Socks".


Improved analytics and insights (Growth Plan only)

We significantly improved the analytics and insights on each of your product. Our algorithm will let you know your best performing products and a few improvement needed in terms of SEO, copy and pricing.



Analytics screen (for Growth Plan merchants only).

Boost individual products

Since the 1st of November 2022, you are now able to promote individual products thanks to our "Boost" feature. All you need to do is to select one of your products, the date range in which you would like to promote the product, and complete the payment.

You product will be featured on thegoodboutique.com homepage and the shop main page under the section "Product of the week". The pricing is currently at £89 per week of promotion.


You can now promote individual products to encourage sales.

Pricing changes & reduced commissions

Our goal is to focus our marketing efforts and resources on paid merchants. This is why we removed the free plan altogether as we believe our added-value has been proven for our paid merchants. We are also reducing the commissions on all plans as following:

New prices and commissions

Standard Plan

  • The Premium Plan is now called the Standard Plan.
  • The Standard Plan is now priced at £49/month (excl. VAT).
  • The commission is now reduced from 15% to 12%.
  • Introduction of a yearly price at £490/year (excl.VAT) - save £98 per year by switching to the yearly plan.
  • 14-day free trial included for new merchants.

Growth Plan

  • The Growth Plan's monthly price remains unchanged at £89/month (excl. VAT).
  • The commission is now reduced from 12% to 10% for yearly plans only.
  • Introduction of a yearly price at £890/year (excl. VAT) - save £178 per year by switching to the yearly plan.
  • 14-day free trial included for new merchants.


Monthly pricing.




Yearly pricing.

Our goal is to have you with us on the long term, without hurting your margins. This is why we've decided to reduce the commission for all plans to encourage you to switch to the plan that suits you best.

Subscription management

You can now manage your subscription from your seller portal. You are now able to do the following:

  • Update your current plan (downgrade, upgrade or cancel)
  • Update your billing details (VAT, address, etc.)
  • Update your payment details
  • Pay any outstanding balance
  • Export invoices



Screenshot of the subscription management page.

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